After a three-month, whirlwind, much-appreciated hiatus, I find myself in yet another round of edits during this month’s blog hop.
Something that’s been on my mind lately, is what to do after a book is published. My book will drop into the marketplace a little over a year from now, but I’m already weighing the merits of post-publication strategies. Namely, How Do I Get Readers to Read?
Here are a few options below, each of which carrying pros and cons. Let’s dive in!
1. DIY marketing campaigns: Many authors, both with traditional pub houses and independent authors (and hybrid authors) choose to invest time, energy, and money into creating pre-order and post-order campaigns. These can range from bookmarks bearing your marketing scheme’s image and log line, signed copies of your book, or larger items, such as tote bags, t-shirts, or mugs. Each of these carries a hidden cost (time/postage/shipping) but all of them accomplish your goal: Publicize your book, and make readers aware that it’s out there.
2. Local bookstore appearances: Same as above, lots of traditional authors and independent authors find a home in their local bookstore. I walked into one last weekend in Portland and asked whether they hosted author readings. The closer I get to my pub date, you can bet I’ll be hitting up local libraries and suggesting they pre-order The Paris Twin, as well.
3. Book Clubs: If you know of a book club, cozy on up to them and suggest they choose your novel for next month’s featured tome. They might even suggest you do a book reading. #Suggestion4
4. Book readings: Man, I would love to do this! I’ve sat in on a fair few, and can attest that few things get me more excited about a book than hearing the author discuss its stakes. See Suggestions 2 and 3 for location possibilities.
5. Quality: Write your best book. Ultimately, there’s no substitute for a well-written novel, and all the publicity in the world won’t help unless you put your very best work out there.
How do you publicize and market your book? Did you start before or after your publication date?
Share your thoughts in the comments below, and thanks for reading!